My name is Jon Puckridge, and I’ve been doing this for quite some time.

My work covers pretty much every area of commercial creativity, including identity design, advertising, environmental design, print, web, copywriting and illustration. I’ve even done a bit of sound design and music production.

But, no matter what the project, the underlying principles remain the same. First there has to be the Big Idea (or failing that, a moderately sized one!). Next, there needs to be a logical structure on which to hang everything. And, finally, the surface has to look good – it needs that irresistible shimmer that draws the eye in.

Easy to say, of course.